Content Strategy Framework — 4 Steps to Business Success

3 min readJul 9, 2022

(My 4 Step Strategy For Created Content Marketing Business Success!)
Presented by Matthew Bulat

Let me tell you a quick story…

There I was, a operations manager trying to make impact online.
The thing is, at the time I was becoming an online authority.
The big problem was that trying to sell an eBook without traffic. That meant poor eBook sales, which little side income.
Then, as if by chance, something amazing happened…
I created lots of online content to create the traffic about content ads could earn more than book sales!
Instantly it became crystal clear to me how to traffic quantity is proportional to keyword ranking volume and content quantity, because I saw you can control business growth with keywords and content.
My plan was to start review the keywords that were ranking and expand around those topics.
So I started methodically create content in clusters around several topics. But we didn’t stop there.
We then share the new content on several social media channels.
After that, we build backlinks to the new content.
Building on that success, we decided to create a Business Website Development Process that can work for others.
We call it “Copywriting Business Growth For Website Owners”.
With Copywriting Business Growth For Website Owners I can now the original website has now provided content to over 8.1 Million people!
And that’s why I’m so excited to share this with you so you can get these types of results too!

The foundation is based on a deep understanding of your ideal customer.
Customer pains, desires, beliefs and roadblocks.
This is used to market matching pain relievers, gain creators, benefits, results and customer value.
The ideal customer segment / avatar information is used in all the content strategy framework.

Content creation is needed for the whole customer journey from awareness, interest, consideration, evaluation, and purchase.
Awareness can come from Ads or Social Media Posts.
Interest, consideration and evaluation can come from Web Pages and Videos.
Purchase can come from Product Order Page Descriptions or Sales Letters.

Copywriting skills are required to engage the audience and advance them to purchase.
Using the customers own keyword language increases your sales conversion performance.
Several pieces of connected content is required to drive the sale.
Best practice keywords and copywriting implementation is needed for maximum business revenue.

Social Media posting can showcase your new content on channels where your ideal customers can be found.
Ads can be targeted to your precise ideal customers with links to your optimised landing web pages.
Within a month your content will be indexed and ranked on the search engines for more free organic search traffic and business.
Tracking can be performed on your ad platform, website, and online sales systems.

Keywords and Content can be used with New Invention Product Launches like Short Cut Games.
Keywords and Content can be used with New Business Launches like Consultancy Done Differently.
Keywords and Content can be used with New Book Launches that can support your business like Business Strategy Tips for Business Growth by Design.

Content Strategy Framework shows you how to drive your business to scale.
Content is used to target your ideal customer, engage them, answer their concerns, educate them on your products and service solutions for a sale automatically.

Save time for this whole process.
Copywriting Business Growth For Website Owners collects your ideal customer details and then generates the custom content to suit
Over 20,000 words of custom content (15 types of copy) to supercharge your Content Strategy Framework.

Content Strategy Framework — An Easy 3 Step Guide to Gain Content Marketing Success